In the past, only very popular streamers could get sponsorships. But now, things have changed.

Brands want to work with small streamers too. They like small channels with loyal, close communities. Even if your channel is small, you can get deals that bring you money, help you grow, and make you look more professional.

Whether you stream on Twitch, YouTube, or Kick, this guide will show you how to find sponsors. You will learn how to pitch your channel, set prices, and build good relationships with brands. You will also learn what mistakes to avoid and how to get noticed without a huge audience.

What Is a Stream Sponsorship?

A sponsorship is when a brand pays you or gives you something in exchange for promoting their product or service. Here are the ways they might pay you:

  • Money: A fixed fee or payment based on sales or clicks.
  • Free stuff: Products or early access to new items.
  • Affiliate deals: You earn money when people buy through your link or code.

Sponsorships can be short (one-time deals) or long (brand partnerships). Sometimes brands contact you, but most small streamers get sponsors by reaching out themselves.

Why Do Brands Sponsor Small Streamers?

You may think only big channels get sponsors, but brands like small streamers because:

  • Smaller audiences often have very active and loyal viewers.
  • Small streamers feel real and honest when talking about products.
  • It costs less for brands to work with small creators.
  • Small streamers are easier to work with and more flexible.

Brands want quality, not just numbers. Even if you have 50 viewers on average, you can get good sponsorships.

How to Get Stream Sponsors

Check Your Channel

A person is analyzing colorful data visualizations on a computer screen, with a coffee cup and notepad nearby, in a dimly lit room.

Before you contact sponsors, make sure your stream looks good:

  • Use the same logo, colors, and overlays all the time.
  • Pick a clear theme, like cozy gaming or tech reviews.
  • Write a simple “About Me” section that says who you are.
  • Add links to your social media and Discord.
  • Make sure your stream looks neat and professional.

These small things help brands trust you more.

Make a Sponsorship Media Kit

This is like a resume for your stream. It should have:

  • A short bio and your stream’s theme.
  • Stats: average viewers, who watches, chat activity.
  • Your social media followers.
  • Important achievements, like Twitch Affiliate or charity events.
  • Past sponsors (if any).
  • Your contact info.

Make it a PDF or a nice web page. Add pictures from your streams or quotes from fans to show you are real and popular.

Find Sponsors

A businessman points at a map with digital icons representing people, highlighting one in red, symbolizing selection or network connections.

Think about:

  • What brands or products do you already like?
  • What fits your viewers’ interests?

Good brands for small streamers include:

  • Energy drinks like GFuel or Gamer Supps.
  • Hardware companies like Elgato or HyperX.
  • Indie games or gaming services.
  • Stream art or overlay creators.
  • VPNs, keyboards, or software tools.

Look at sites like PowerSpike, Nexus, Bounty Board, or HelloGamers. You can also search on Google, Twitter, or Twitch to see who sponsors others in your niche.

Write the Right Pitch

Here is a simple message you can send:

Subject: Partnership Opportunity with [Your Stream Name]

Hi [Brand Name],

I am a streamer who plays [your genre]. I have [X] followers who love gaming and tech. I like your product and think my viewers would too.

I’d like to work together by showing your brand on my streams or doing reviews.

I attached my media kit. Thank you for your time!

Best,
[Your Name and Links]

Keep your message short, clear, and polite. Tell them how you can help, not just how they can help you.

Follow Up

If you don’t get a reply in about a week, send a friendly reminder. Brands are busy, so don’t be shy.

Types of Sponsorships for Small Streamers

1. Free Products

You get free stuff and talk about it on stream. This is a good way to start and show you are trustworthy.

2. Affiliate Deals

You get money when people buy through your link or code. It’s a nice way to earn while helping the brand.

3. Paid Mentions

You get paid to talk about a product during your stream or put banners on your page. Payments can range from £25 to over £500, depending on your audience.

4. Brand Ambassadors

This means working with a brand regularly. You get steady pay and special perks, like early product access or being part of big campaigns.

Do’s and Don’ts with Sponsors

Do:

  • Be honest with your viewers about sponsorships.
  • Do everything you promised in your deal.
  • Track your results, like clicks or sales.
  • Give feedback to your sponsors.
  • Respond quickly and professionally.

Don’t:

  • Promote products you don’t like or use.
  • Overload your stream with too many ads.
  • Hide that you get paid (disclose affiliate links).
  • Miss deadlines or forget what you agreed to.

Your viewers trust you. Don’t lose that by just trying to sell stuff.

How to Make Sponsored Content Work

  • Build excitement by teasing giveaways or using chat commands
  • Use the product live on stream and explain why you like it.
  • Use special overlays or themes on sponsored days.
  • Give your viewers discount codes or run fun challenges.
  • After the stream, share sponsor content on social media or clips.

Sponsorship Checklist

Before you say yes to a deal, check:

  • Are the tasks clear?
  • Is payment explained?
  • Can the brand use your image or videos?
  • Do you keep control over your content?
  • How long is the contract?
  • Are there rules about working with other brands?

Read all contracts carefully. Ask a friend or a lawyer if needed.

Start Small, Grow Smart

Getting your first sponsorship can be scary. But remember, brands want honest people, not just big numbers.

Choose your sponsors carefully. Build good relationships, not just quick deals. Your first sponsors can support your channel for a long time.

Don’t wait for brands to find you. Reach out with confidence, be real, and always value your work.